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Crown's electric forklifts are employed on an every day basis to safely redistribute stockroom materials and goods. The businesses wide-ranging product line comprises of manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental stewardship and sustainability are a very essential part of the Crown philosophy. Decades of thought leadership have enabled Crown to assist consumers while improving the environment. ISO 14001 certification has been attained for company management and environmental efforts in manufacturing. Crown has proudly achieved numerous awards and recognitions for its sustainability efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American community of New Bremen, Ohio, USA. The business has matured from a one-room outfit into a globally renowned organization, currently considered to be the 7th biggest lift truck manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke formed the Crown business in 1945. Carl's son, James F. Dicke joined the family business later on that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke descendants to continue this position.
Crown first started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The production of these control units took place in a former hardware store located in New Bremen, Ohio, where Crown’s center of operations currently remain.
In 1949, responding to the public’s rising fascination with television, Crown shifted into the manufacture of antenna rotators. This product was utilized to improve television reception and picture quality. The company’s profitable move allowed them to become a leading manufacturer of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
Crown History -1950's to 1975
Crown soon diversified its production to bring in the restoration of mechanized and electrical parts for private and government use in the early 1950's. After several profitable bids within a brief period of time, the company had built a respectable business in this field.
With such versatility and achievement, Crown was able to expand its production to include material handling equipment. Crown started the manufacture of forklifts and lift trucks in 1957. The company believed the industry needed a smaller line of first-class quality forklifts. Crown immediately created an exceptional series of contemporary equipment and swiftly grew to be the most rapidly evolving materials handling company with its range of products.
In 1966, Crown ventured outside of the US materials handling marketplace and into Australia. Sydney, Australia is home to the regional head office and presently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering market leader today, supported by exceptional operations, solid sales and solid manufacturing operations.
In 1968, Crown established itself in the European market by acquiring an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown began their first London operation stationed nearby Heathrow Airport. The sales and service operation of Crown’s complete forklift line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing lift trucks across Europe through independent sellers.
History – 1975 to Present
Currently, Crown manufactures a huge fleet of electric forklifts. The company’s vendor network, stationed in key global markets, consists of both Crown-owned and independently-owned dealers. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer nationwide advertising and promotional sales support to all supplier and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to ensure the utmost reliability and service. The Munich office was launched in the 1980’s and delivers purchasing, marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of international dealers and Crown-owned sellers successfully operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
